Here's a Good Sign
The most important purpose of a sign is delivering a message. It takes a whole lot more than throwing a bunch of letters on a panel and hoping folks will see it. A completed sign is really a composition. Whether it’s any good or not depends on four critical factors: Balance, Rhythm, Oneness, and Harmony. For balance a good sign must be “pleasing” to the eye. It is the weight distribution that is considered first. It’s not necessarily done symmetrically; rather, a well-balanced sign composition is optically effective and has a stability of sorts in the arrangement of the copy in relation to each of the other elements. There is a lot which is involved in this judgment for the competent sign writer – the amount of copy, any illustrations or supporting images, letter styles, and certainly what the sign is supposed to do; advertise, sell, welcome, etc. Also, how far will it the sign be viewed from and how fast will the viewer be traveling, if at all. When the customer brings the sign writer...